"While society has come so far in recent years, minority groups are still underrepresented in many aspects of our lives. "

"It’s important that we continue to stand up to end discrimination for those whose rights are being taken away and belittled. "

"It was set up to address the gap in the greetings card market of interracial and intercultural couples. "

"The perfect way to let her know you care"

"Exasperated at the absence of choice, Smith decided to launch a line of greeting cards for fellow under-represented couples, which address the gaps of racial and sexual representation in the greeting card market. "

"Interracial and LGBTQ couples are grossly lacking on greeting cards — even from brands that cater to the minority market. When was the last time you saw an interracial gay or lesbian couple on a greeting card?"

"HueTribe is a line of greeting cards that arose from their own frustrations with not being able to find greeting cards for those outside the "norm."

"When you walk into a store and see images on greeting cards that look like you or your relationships, it gives you a sense of acceptance that people realise you’re part of our society too."

"That greeting cards producers have failed to service a huge proportion of modern society reflects more than just a loss of commercial opportunity. It represents and reinforces the accepted norms, perceptions and stereotypes of what loving relationships should be: romantic, white and heterosexual."

"Celebrating the individuality of all kinds of people through greeting card design could play a central part in wider strategy to curtail the tide of hate against minorities that has arisen in the increasingly disillusioned, angry, post-truth world we live today."